Thoughtful Guidance
A clearer way to
have more of what you want.
Bespoke, unhurried coaching for thoughtful people who want
more meaning, change, and alignment in the life they’re
already living.
International Coaching Federation
Professional Certified Coach
University of British Columbia
Certificate in Organizational Coaching
Does This Sound Familiar?
You keep working and achieving.
Something feels off.
- Your calendar is full, but the days pass without leaving a mark.
- You’ve tried all the tips, tricks, and hacks, but it feels like it hasn’t clicked.
- You feel stuck, and you wonder if this is all there is.
- You want to explore what’s next, but it feels overwhelming.
What We Build Together
Exploration of goals that are aligned with what you want, not what is expected of you or what others think you should be doing.
Assistance in breaking down the goals into actionable intentions.
Clear check-ins that allow for you to try things, and identify barriers in doing so.
Support in recognizing your effort, challenges, and progress.
Ready to be supported in your journey? Let’s talk it through.
Your Coach
Hi, I’m Horace Tong. I help people build lives that are more of what they want.
Over the last decade I’ve worked with founders, leaders, individual contributors, and professionals who want a change. My approach blends active listening, proven frameworks, identifying clearer goals and the barriers associated with them, and honest conversations.
I’ve been to all 197 countries in the world, faced my fears, made mistakes, and have grown through different versions.
I intentionally foster a sense of curiosity, and support others to do the same!
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1:1 Coaching
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Assessments
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Speaking Engagements
Featured In
In Practice
Clearer work, measurable
support.
9+
years of coaching
1620+
hours of coaching
310+
one-to-one engagements
120+
organizations supported
Process
A bespoke, four-part framework.
Every engagement moves through the same quiet arc, adapted to whoever is in front of me and whatever the context asks for.
01
The Arrival
A first conversation, getting to know one another. Determining what is important. We meet as people first.
02
The Exploration
We set goals that are meaningful to us. These are not perfect plans as we don’t have crystal balls. They are what we want, why they are important, leaving the how for later.
03
The Intentions
Achievable intentions between sessions. Nothing performative. They are intended to break down the progress needed to move towards our goals.
04
The Validation
Checking in with our intentions. Were we able to do them? What were the challenges in doing so? Where do we want to put our effort going forward?
Programs
Three considered ways
to work together.
Each program is shaped for a different season — a beginning, a turning point, or a deeper chapter. We’ll choose the one that fits where you actually are.
On-Demand
Speaking Engagements
Presentations, panels or the sharing of experiences. Engagements are customized to audiences and organizational priorities.
- Alignment and Debrief Sessions
- Presentation
Investment
Starting at $1100
10 weekS – Bi-WEEKLY
Private Coaching
A decision, a transition, a season of noise. When a change feels needed but overwhelming.
- 10 × 45-min sessions
- Between-session notes
Investment
$2,100
On-Demand
Assessments
Myers-Briggs Type Indicator (MBTI) Step 2 and Leadership Circle Profile assessments are available.
- 1 × 45-min session
- Assessment Results and Debrief
Investment
Starting at $350
Not sure where to start? Let’s find your fit. Book a free call
Commitment
Go at your own supported pace.
Coaching only works if it fits your life, not the other way around. Here’s what you can expect, plainly.
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Nothing is locked in
The free call is a conversation, not a sales pitch.
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Sessions can pause or shift
Life doesn’t move in straight lines, so we adjust.
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You keep what you build
Every insight or shift stays yours, one engagement or several.
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Ending is always fine
Step away without needing to justify it.
“This isn’t about holding on to clients. It’s about supporting people make the changes they want and deserve”
Testimonials
Meaningful results, clearly felt.
A few words from clients where we have explored changes together.
★★★★★
“Horace was very friendly and approachable. We had open communication and he was able to put the focus of what I was trying to accomplish.I really enjoyed the recaps of our sessions to help keep me on track. Working together we were always able to find the small wins at each session which provided encouragement to continue between sessions.
Mary W.
Manager · Windsor
★★★★★
“Horace helped me make progress with my Communication, Confidence, and Team Building skills. He posed questions for me to ask myself when going into these situations so that I can have a clearer direction. Thank you so much for everything! You truly did an amazing job at helping me think about my approaches in different ways that are going to affect the way I lead.”
Adela S.
Supervisor· Santa Ana
★★★★★
“I think its wonderful to have someone bounce ideas off of. I also like working with someone who is completely impartial in my day-to-day life. Horace really helped me understand and universalize some of the feelings that I was having towards certain tasks and look at problems from the lens of bite sized chunks instead of getting overwhelmed by the “mountain”.
Issac K.
Analyst · Pittsburgh
Questions
A few honest answers.
Is coaching the same as therapy?
No. We work with the present and the possible. If deeper clinical work is needed, I’ll say so and help you find the right person.
How do sessions happen?
By video, from wherever you are.
What if I’m not sure I need this?
That’s what the first conversation is for. It’s complimentary and honest — no pressure to continue.
How do you handle privacy?
Everything shared stays between us. Notes are minimal and never shared with third parties.
When will I start seeing results?
Most clients notice a shift within three to four sessions — clearer perspective, better focus, more decisive action.
Begin
Start with a curious conversation.
No forms to fill in advance. Just book an available slot, anything you want to add and we’ll connect.